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Branding

Personal Branding for ladies

Just as everyone’s interests and goals vary, so does the implementation of personal Branding vary, especially for the ladies.

You may think that personal branding is the same for everyone, but just as everyone’s interests and goals vary, so does the implementation of personal Branding vary, especially for the ladies.

If there is a particular aspect of personal brand development that may be crucial and unique for the ladies, it is our naming culture. Weird right? Let me explain.

While building a social presence for your brand, there are some common things to have in mind. Having the same username is a part of it. I explained the value of this in one of my previous articles.

I can remember reading an article on Twitter. One of the factors they consider is the ability to maintain a unique username for a long time. You know that you can craft a username from your first and last names.

A common problem this faces is, the usernames may be free on one platform and not on the other. This is the least of worries for ladies branding. The problem is, once a lady gets married, she has to change her last name. How do you go about changing a username you have built on for years before marriage then.

Will your audience be able to remember you with the new name if you must change? Will you lose your verification (for those who are already verified)? Nobody knows, but here is how you will avoid such a problem.

Break the rules (if there was actually a rule at first). This is a time, that it is ok to try some other options that won’t be limited to your names. Personally, I didn’t even use such a rule as I figured out it was too long or not available on some platforms. I decided to go for a name that still communicates who I am and what I am professionally, TPLTony.

To save you the stress here are smart pairing options you could use. There is a high possibility of having one of these free on all platforms and without the worries of changing the name.

  • Your professional title plus your first name, example @dradaugo
  • First name plus your middle name and vise versa, example @adaugohelen
  • Your first name plus the service you offer, example @adaugobraids
  • A call to action plus your first name, example @askadaugo
  • In some cases, you could replace your first name with its abbreviation while combining it with any of the above, example @askada
  • You can never go wrong with using a unique nickname that you’re ok with, example @litdoc

This naming convention is one that guys could also give a try because, yes I also used it in deriving mine, @tpltony on all platforms

Which of them would you use in crafting that unique username for yourself?


How to get a Unique Username

  1. Professional title plus your name

    @dradaugo for example

  2. Your first name plus last name.

    @adaugohelen for example

  3. Your name plus the service you offer

    @adaugobraids

  4. A call to action plus name

    @askadaugo for example

  5. Combining any of the above with an abbreviation of your name

    @askada for example

  6. Using a unique nickname that you’re ok with

    @litdoc for example

By Anthony

Town Planner, Brand Strategist, and Graphic designer.